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Founders Jimmy Soni, Shoe Dog A Memoir Phil Knight 2 Books Set Policing it offers fresh perspectives onDescription Shoe Dog: A Memoir by the Creator of NIKE In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high quality, low cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start ups, Nike is the ne plus ultra of all start ups, and the swoosh has