Emotional Design: Why We Love (or Hate) Everyday Things playful Solving it will take patience

Solving it will take patience and creativity

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Emotional Design: Why We Love (or Hate) Everyday Things playful Solving it will take patienceEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by